SEO in Southampton and the Solent
A city of separate centres. Own yours first.
A quarter of a million people, two universities, the busiest cruise port in the country and a city that stretches from the docks to the edge of the New Forest. Google's map centres on wherever the phone is. We get Southampton businesses found in the centre they serve first, then the next one, with the work listed and the prices on the page.
Score your website in 60 seconds, free
Graded A to F with the fixes listed. No email, no sales call. Runs in Quence, our own audit tool.
- Public pricing, from £399 a month
- Southampton, Eastleigh, Totton, Hedge End
- One business per trade per centre
Your free audit shows
- Where the map puts you in the centre, Shirley and Bitterne
- Which of your pages Google has actually indexed
- The three Southampton businesses above you and what they did
Start from the search
Five Southampton searches, and who wins each
| The search | Where it is decided | Who wins it |
|---|---|---|
| "Emergency plumber" from a kitchen in Bitterne | The map | The profile with honest hours, the emergency attribute and a review from last month that says Bitterne |
| "Dentist accepting new patients Portswood" | The map, then the site | The practice with a new-patient page, prices for the first visit and online booking |
| "Conveyancing solicitor Southampton fees" | The results | The firm whose fee page is written the way the regulator asks, with the people named |
| "Yanmar engine service Hamble" | The results and the directories | The yard with a page per make and water, listed in the marina directories |
| "Breakfast near the cruise terminal" | The map and the assistants | The cafe that opens at seven on sailing days and says so on its profile |
Who we work with
Three kinds of Southampton business, three different searches
Marine and the port
Boatyards, marinas, riggers, engineers, chandlers, cruise-linked services.
SEO for marine and the port
Clinics and professional services
Dentists, physios, clinics, solicitors, accountants, the university crowd.
SEO for clinics and professional services
Trades
Builders, plumbers, electricians, roofers, across Eastleigh, Totton and Hedge End.
SEO for trades
The first ninety days
What happens, when, and what you will see
Profile changes show in weeks. Reviews build over months. New pages take three to six months in a city this size. Anyone promising page one in thirty days is describing a search nobody makes.
| When | We do | You see |
|---|---|---|
| Week one | The audit, the conversation, access to the profile and Search Console | A fixed price and a list of what is wrong, in order |
| Weeks two to six | The profile rebuilt for your centre, the review routine started, the missing pages written on a private link | Name searches and profile views rise; the pages go live when you have read them |
| Months two and three | Citations placed, a page or guide a month, replies to every review, the towns outside the city | Impressions for your service searches in Search Console, the map moving in your centre |
| Month three onward | The next centre, the next page, the report every month with next month's list at the end | Calls and forms you can trace to a search, or a plain conversation about why not |
Who you are dealing with
One person, from the audit to the report
Southampton SEO is run by Daniel Stoychev, a developer and SEO specialist who builds the sites, sets up the profiles, reads the Search Console data and writes the reports himself. No account manager, no content farm, no dashboard instead of a conversation. The prices are on the website and they are the same for every business in the city.
Refused, whatever the client asks
- A page for every suburb from Millbrook to Sholing with the name swapped. Google filters them and they drag the real pages down.
- Bought links, bought reviews, reviews from friends.
- A promised position. Nobody controls that; we control the work and show the numbers.
- Your competitor as a client while you are with us.
Guides
Read before you buy anything
How Southampton businesses get found online: a day of searches
Follow one day of Southampton searches, from the cruise terminal at seven to the takeaway at nine.
The Google Business Profile for a Southampton business, field by field
A ten-minute check, then every field of the profile with the Southampton setting and the mistake we see most: category, services, hours, area.
Why your Southampton website gets no enquiries: the three patterns
Silent Southampton websites fall into three patterns: the brochure, the builder template and the old site nobody can log into.
Free tools
Two checks before you talk to anyone
Both run in the browser, both come back in about a minute, neither asks for an email.
Your own site, as Google reads it
Quence reads the site live: speed on a phone, which pages are indexed, titles, structured data, and grades it A to F with the fixes in order.
The rival that keeps beating you
Competitor Watch takes a snapshot of any site: how fast it loads, what it is built with, what it says that yours does not. Paste the one above you in your centre.
Open Competitor WatchQuestions Southampton businesses ask us
What is different about SEO in Southampton?
Spread. Southampton is a city of separate centres: the waterfront and Ocean Village, Bedford Place and the university end, Shirley, Portswood, Bitterne and Woolston across the Itchen, then Eastleigh, Totton and Hedge End outside. Google's map re-centres on the phone, so a business is first in one and absent in the next. The plan starts with the centre you are in.
Do you cover Eastleigh, Totton and Hedge End?
Yes. They are separate map centres with their own competition, five or six miles out, and most trades win there before they win the city. A business that genuinely works in them gets one honest areas page with the distances and the jobs done there, never a copy per town.
What does one business per trade mean?
We take one plumber, one dentist, one marine engineer per map centre, because we cannot honestly push two rivals for the same searches. Your trade is confirmed free in the reply to the quote form, and if it is taken we say so.
Does the port matter for a business that has nothing to do with boats?
More than you would think. Two million cruise passengers a year search for taxis, food, hotels and parking from the terminals; the marine trade searches by the water; and the university and the hospital bring a churn of new residents who have nobody to ask and start every search on Google.
How quickly will I see enquiries?
Profile fixes show within weeks. The city-centre map is competitive for trades and clinics because the city is large and many profiles are kept; results are usually won centre by centre over three to six months, with the towns outside first.
Do I have to sign a long contract?
Three months minimum, because nothing meaningful shows in month one. After that it is monthly, and if it is not working by month six we say so before you do.
See what is stopping your business ranking in Southampton
Send us your website and your trade. You get a plain-English audit of your profile, your pages and the three businesses above you in your centre, and a fixed price.